Yahoo! has launched a trial in Britain and Japan displaying text ads on cell phones together with Internet search results. With cell phones selling at a three times higher rate than personal computers, the trial is seen as Yahoo!’s move to tap into a growing usage trend and revenue source.
Senior Vice President of Yahoo!’s mobile group, Doug Garland, said in an interview last Wednesday: “The way that Yahoo! is going to stay relevant and essential is by extending our services beyond the PC browser to all devices that consumers use. There will be a paid search market that develops.”
Google and MSN have also stepped up their activities in the mobile and local search field.