When it comes to search engines, Yahoo! has unfortunately been the butt of many an Internet joke lately. As Google and Bing have almost sealed off the search engine market, many experts have speculated as to which direction Yahoo would take. But this is all about to change.
With their recent acquisition of the local search app company Jybe, Yahoo! not only reacquires key talent they lost but they also get the muscle to flex in the local search market where the big names have made little progress.
With Yahoo! Local already being a decent local search service, they now get the talent that created Jybe, which was described as the all-in-one local search app. This local app was created with the consumer in mind, with everything that the local user would want including restaurant menus, information of upcoming events, ticket prices for concert venues and everything else iPhone users want but do not get from Yelp, Citysearch, or Google Local.
Although the Jybe app will expire due to this acquisition, the features and development that went into it will transfer to Yahoo!’s local search service. This will once again make Yahoo the cool brand it used to be, serve notice that it is no longer the subject of Google’s jokes and again prove the leadership Marissa Mayer has almost single-handedly brought back to Yahoo!.
So it seems the joke is on the big players now that Yahoo! has not only the talent but the right leadership in place to firmly plant themselves as the front runner in local optimization.