No one likes ‘bad clicks’ in their pay-per-click campaign and Yahoo! for quite some time has been throwing out these bad clicks on your behalf.

Now however they have gone one step further and announced a new reporting feature that enables advertisers to see which clicks Yahoo! has deemed to be invalid.

Named the “Click Filter Report” it is available in Yahoo! Search Marketing accounts by selecting the report under the “Traffic Quality Reports” section in the Reports Navigator.

So why did Yahoo! create this report:

* We want to give you as much transparency as we can

* We want to add to the tools at your disposal for monitoring your own traffic.

* We believe our Click Protection System is one of the best in the industry, and we want you to see what it does for your account.

Yahoo! has advised that they typically discard between 12-15% of all clicks. So there is no doubt that this report will be a great advantage for advertisers in tracking if they are being targeted by click fraud perpetrators.

If you’re looking to start out in the Yahoo! Search Marketing program but need a little help, then why not give Easy Search Advertising a go. Your Yahoo! campaign will be managed by one of our experienced account managers, who are always up to date with the latest enhancements in the program.