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Sunday, October 24, 2010

Yahoo! Plans to Mimic Facebook with Y Connect

Posted by @ 9:21 pm
7
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Apparently Yahoo! wants to be the next Facebook! According to the Wall Street Journal, Yahoo! will be launching a social networking feature this fall called ‘Y Connect’ which it hopes will drive more traffic to its site.

Sources say that Y Connect not only mimics the look but also the strategy of Facebook Connect to attract more traffic.

With a dipping revenue graph and dwindling number of advertisers, this move does not come as a big surprise. If successful, Y Connect Could help fill in the financial void while getting much needed traffic to Yahoo’s sites.

The Wall Street Journals Amir Efrati said “With Y Connect, users could register with and log into media sites simply by clicking on a Yahoo button. Then, users’ activity on the media site can easily be shared with contacts on Yahoo. Content on non-Yahoo sites would be shared via Yahoo Pulse, a hub connected to Yahoo Mail accounts.”

Y Connect will attempt to replicate Facebook’s marketing tactic of allowing internet advertisers, web developers and third party sites to track the internet activities of users that correlates to their service/product on the web and tailor advertising for these profiles.

The graph below shows why Yahoo! would be so desperate to try something new.

Yahoo! is in a battle with Facebook and Google for share of the display ad market. Both sites recently overtook Yahoo! in the number of minutes people spend on their sites per month.

So far, the only confirmed Y Connect partner is the Huffington Post, which for Yahoo! is great news. The HuffingtonPost.com is one of the biggest sites on the internet, so if its owners are happy with the success, then Yahoo! should find it easy to persuade other publishers in the future.

While there has been no official announcement from Yahoo!, it is expected that Y Connect will be formally announced and launched this fall in the US.

Though the product looks promising one does wonder if 500 million users of Facebook are really interested in trying out something similar from a not so popular service provider. What do you think? Feel free to share your thoughts below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (7 - comments)

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By Yahoo! Plans to Mimic Facebook with Y Connect - October 24, 2010



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By Yahoo! Plans to Mimic Facebook with Y Connect « Miami Beach Web Designer - October 24, 2010



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By Yahoo! Plans to Mimic Facebook with Y Connect | RM2 Project - October 24, 2010



Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care and see you soon

By Link Building - October 25, 2010



[...] Facebook and tweets to Twitter to its new beta of Yahoo Mail. Speed and spam have also been …Yahoo! Plans to Mimic Facebook with Y ConnectSearch Engine Marketing (blog)all 3 news [...]

By Yahoo Mail Upgrade Boosted by Facebook, Twitter – eWeek | worldonlinereview.com - October 25, 2010



I think people will try.

By Deepak Bista - October 26, 2010



Y Connect indeed lol

By Jamie - October 26, 2010




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