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Thursday, March 12, 2009

Yahoo! Outshines Google with 51% Market Share!

Posted by @ 9:21 pm
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Can you believe it? Yahoo! is beating Google in search engine market share!

No, this is not some cruel prank, its true… well in Japan at least! Based on comScore’s latest data, Yahoo! sites hold a 51.3% share of all searches conducted in Japan, while Google is significantly weaker with a 38.2% share. Actually, Google have dropped from 39% in September 2008.

japansearchshare

So while Google continues to dominate in the US, they are rapidly slipping in the land of the rising sun.

Maru Sato from comScore Japan explains why this is a great sign for Yahoo!

Home to the third largest Internet population in the world, Japan represents a valuable market for search engines.

So what is it that makes Yahoo more appealing to Japanese searchers?
Many speculate that it’s because the Yahoo! search engine provides more than just search results, it is a complete search platform. Check out the image below of the Yahoo.co.jp search page and you will see what I am talking about.

yahoojapan

Now, compare this to Google.co.jp…

googlejapan

I also wonder if the recent “link buying scandal” by Google Japan has had an effect on their popularity. For those that are unaware, Google Japan was recently penalized because they were caught paying bloggers to write positive reviews about their services. Maybe this has caused Japanese searchers to boycott the search engine!

With Japan fast becoming the world leader in all things tech; maybe it wont be long before everyone else catches up and (slowly) starts moving from Google to Yahoo! – I bet this would be music to Yahoo! CEO Carol Bartz’s ears!



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






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[...] CommentsTag: Google, Yahoo, SEOAdd to Del.icio.us | Digg | Reddit | Furl Have a bookmark! – [...]

By Dotless Domain » Blog Archive » Dotless Domain - Yahoo Surpasses Google - March 24, 2009




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