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Monday, November 28, 2005

Yahoo! or Google as the Face of International Soccer?

Posted by @ 6:53 pm

The tussle between Yahoo! and Google has been an ongoing saga for some time. With the two of them combined holding the lion share of international search traffic, the war to be number one is never ending, with Google having the ascendancy at the moment.

This battle is being contested on many levels including database size, innovation, customer centricity, product diversity and so on…so where could the contest go next?

The latest face-off could be totally offline. The world’s most recognizable soccer club – United Kingdom’s Manchester United – has just lost is major sponsor, Vodafone, worth about US$15.5 million. New club owners, the Glazer family, are believed to have initiated discussions with Yahoo! and Google regarding sponsorship of the iconic team.

Though Yahoo! are not new to soccer sponsorship, having already sponsored the FIFA World Cup in 2001, landing the major sponsorship of Manchester United brings with it untold exposure. Not only will they get prime branding on the teams uniforms, but the extent of coverage around the world through game telecasts, memorabilia and features is almost immeasurable.

By no means think that this is just a two horse race. Other corporate heavyweights believed to be vying for the key sponsorship include computer giant IBM, and non tech companies Coca-Cola and Levi Strauss. Stay tuned to see who kicks the winning goal.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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