Yahoo! Go Goes for TV and Mobile Phones
Yahoo! chose the 2006 Consumer Electronics Show in Las Vegas to present a new range of products and services called Yahoo! Go. Yahoo! Go enables users to access content and information not only from a personal computer, but also from a cell phone and even from a television set. A large part of Yahoo! Go will be developed to integrate with Intel’s Viiv digital home technology.
Yahoo! Go Mobile lets users use email, calendar and address book functions via their mobile phone. In 10 Asian and European countries, Yahoo! Go Mobile will be available pre-installed on several Nokia cell phone models in the coming weeks.
Yahoo! Go TV, which will be launched in the coming months, enables users with PC-connected television sets to search local movie listings, view digital photos on their TV, and Yahoo! is planning to make their music offering available on Go TV too.
Yahoo! Go Desktop contains the Yahoo! Widgets, which help users to automatically receive new online information without having to open an Internet browser and will also help users to stay connected with their local community via links to Yahoo! Local.
Your Yahoo! Home Away from Home Now at Sheraton Hotels
In separate news, Yahoo! also announced an industry first alliance with Sheraton Hotels, offering hotel guests a new way to stay connected to the Internet called “Yahoo! Link @ Sheraton”.
According to Yahoo!’s press release, “Yahoo! Link @ Sheraton offers a convenient online experience that enables guests to surf the Internet, email loved ones, review local favorite attractions and even print up boarding passes. Customized features include free Wi-Fi and broadband Internet-enabled lounge installations in Sheraton hotel lobbies and a co-branded, locally-tailored portal website available on computers in the lounge areas and in guestrooms. Also available exclusively for Sheraton guests is a special premium service bundle that includes a 30-day free trial of several of Yahoo!’s most popular services including Yahoo! Music, Yahoo! Mail Plus, Yahoo! All Star Games, Yahoo! Finance Tracker and Yahoo! Briefcase.”
Yahoo! Link @ Sheraton will be assessed during a six month trial period, with a longer term relationship dependent on the success of the trial. Both parties say they are committed to “aggressively pursuing” this initiative.