Here’s something new from Yahoo: a centralized location where business owners can get quick overviews of the effectiveness of their marketing strategies.
Dubbed The Yahoo! Marketing Dashboard, it’s a one-stop-shop for small businesses to track their marketing and includes the following features:
- Reputation Tracker: This feature scans over 8000 sites across the web to see what customers are saying about a business. Since social media and social proof are fundamental to a marketing plan, the tool pays close attention to Facebook and Twitter. The tool looks at online reviews, customer ratings and mentions.
- Local Visibility: Gives a small business owner a snapshot of where and how a brand appears in search engines. This allows a business owner to correct any errors. Incorrect information can deter and confuse potential customers. The tool can also find new places to add listing information about a business.
- Site Traffic: Using tools, like Google Analytics, this feature reports the number of visits to a company’s website, the number of page views and the average time a customer spends on a website. The site traffic feature simultaneously compares data from the previous week while also providing a breakdown of the types of traffic including direct traffic, traffic generated from search engines and traffic from referring sites.
- Campaigns: Gives an overview of a brand’s email marketing, SEO and efforts through a partnership with ConstantContact and Orange Soda. The tool highlights the total conversions that occur during a one-week period. This tool also conveniently breaks down conversion distribution by campaign types. It also gives you new marketing opportunities that you may not considered before. This user-friendly feature uses pie charts, bar graphs and other graphics to guide business owners.
Best of all, the Yahoo! Marketing Dashboard is free and pretty easy to use, although some of the features are only available under the paid version. You will no longer have to waste money and time in marketing strategies that are not producing results.
It’s currently only offered to US small businesses, but fingers crossed this spreads world-wide soon. You can sign-up for the dashboard here.