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Monday, February 11, 2008

Yahoo! Launches Live Video Streaming

Posted by @ 4:21 pm

With all the news surrounding Microsoft’s bid to take over Yahoo!, its surprising Yahoo! chose this week to launch their new initiative in live video streaming, Yahoo! Live. Yahoo! Live is a video streaming network that lets users broadcast live video from their webcam with the ability to chat and interact with other users.

For a video on the service, including screenshots, please see below:

According to Yahoo!, the service is an experimental release which was created by a small team of people over the last 6 months.

Initial reports about the service suggested it had quite a few usability issues and the service kept on going down. This was confirmed in a blog post by Yahoo!’s Michael Quoc who said:

“Keep in mind that Y! Live is an experimental release. The Advanced Products team is a small incubation team at Yahoo! – our mission is to build stuff and launch it quickly, and respond to market feedback. Y! Live is a limited capacity release, so bear with us as and we may reach our limits in periods of high traffic.”

I’m thinking way outside the box, but a service like this could be an interesting way for business owners to interact with customers by setting up their own channel and using the live chat feed.

If you’ve had a chance to test the service, let us know your thoughts!

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Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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