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Thursday, November 20, 2008

Yahoo! Glue – A New Enriched Search Experience

Posted by @ 11:56 pm
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Yahoo! Glue was a universal search experience that was trialled in India and has now been rolled out to the US – as a beta of course (taking notes from Google obviously).

So what is Yahoo! Glue about?

“This newest iteration is a standalone experience focused on assembling useful information from all over the Web, giving users a new place to discover and explore images, videos, articles and more.”

Essentially Yahoo! Glue uses an algorithm to crawl the web and collate all content about a particular topic, issue or theme. The goal being to enrich the search experience for Yahoo! users.

Yahoo! were quick to squash any rumors that Glue was intended to replace the existing search experience. According to the release post:
“…our intention with Yahoo! Glue(TM) beta is not to replace the Yahoo! Search experience in the US. We’re always challenging ourselves to explore innovative new ways to deliver great experiences…”

I’m not convinced it’s that valuable – especially while the topics are so limited. I understand it’s still early days, but the few searches I did brought up very limited results.

What do you think? Is Yahoo! Glue a logical alternative to Google’s universal search? Or is it just a novelty interface? Share your thoughts below.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

I know it’s new and in beta, but I wasn’t impressed with the performance. As a matter of fact, I found it difficult to find information which I was looking for.

As for now, it holds very little value or use for my search needs.

By Terry - November 28, 2008




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