Although its name lacks creativity, Yahoo has announced an exciting new mobile experienced called Yahoo! Mobile.

It will be available on the mobile Web, as an application developed for the Apple iPhone and for smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those powered by Windows Mobile.

“We believe the new Yahoo! Mobile will transform the way millions of mobile users around the world will interact with the Internet,” explains Marco Boerries, executive vice president, Yahoo! Inc. “Yahoo! Mobile will enable users to create their own Internet starting point on their mobile device so they can better discover, connect to and stay informed about the people and things that are important to them.”

There are a variety of new features for Yahoo! Mobile including:

• Yahoo! oneSearch - Yahoo!’s award-winning mobile search service providing the most current, relevant answers you need.

• Today - The most interesting stories buzzing on the Internet right now, selected by Yahoo!’s editorial team.

• Yahoo! oneConnect - Yahoo!’s service designed to provide consumers everything they need to stay in touch with the people about whom they care:

Email: Access to Yahoo! Mail and other popular email service providers, including Gmail, Windows Live Hotmail and AOL Mail.

Pulse: Access to their social networks, including Bebo, Dopplr, Facebook, Flickr, Friendster, Last.fm, MySpace, Twitter and YouTube.

Yahoo! Messenger: An upgraded version of Yahoo!’s popular mobile instant messaging service.

Yahoo! Address Book: Keeps consumers’ contacts always handy and in sync.

Yahoo! Calendar: View, add and edit appointments when users are away from their PCs.

• Yahoo! News - Breaking headlines across popular topics.

• Yahoo! onePlace - Access and manage your favorite content, all from one location including news topics and sources, RSS feeds, weather conditions, sports scores, stock quotes, websites/blogs, horoscopes and movie theaters.

There are also some new features specifically for the smartphone version. You can check them out here.

Although it will be the second quarter of 2009 before we can all use this application, I’m excited to see its success- after all, Yahoo! could really do with some success after a disastrous 2008.