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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
The ink is barely dry on announcements that the Google Yahoo! Advertising deal is over, when Yahoo!’s head Yang rekindles Microsoft acquisition talk.
For those of you who haven’t heard, Google has walked away from the Yahoo! Advertising deal, realising that it wasn’t a battle worth fighting.
The major loser from the decision is Yahoo! The deal promised a revenue opportunity that the search engine desperately needed. It was a glimmer of hope for Yahoo!’s shareholders who have been bitterly disappointed over the last few years.
So rather than “cry over split milk”, Yahoo!’s CEO Jerry Yang was quick to move into plan B (or C or D), with the comment “To this day the best thing for Microsoft to do is buy Yahoo.”
Talking at the Web 2.0 summit, Jerry continued with:
“…I don’t think that is a bad idea at all…at the right price, whatever the price is, we are willing to sell the company…We were ready to negotiate, we wanted to negotiate a deal, and we felt that we weren’t that far apart. But at the end of the day, they withdrew and they since have been very clear about not wanting to buy the company.”
Well, that was then and this is now. There’s no denying the world is a radically different place (economically) to what it was when the Microsoft walked away from Yahoo! Acquisition talks.
Yahoo! really has its back up against the wall, and with its share price about 25% lower than it was when the offer was made, it could be a good time for Microsoft rekindle discussions.
Neither of the search engines are making any real inroads into Google’s ascendancy on their own, so potentially combined – they can offer some serious competition.
I would expect to see this discussion gather momentum, as it’s a matter of striking while the iron is hot. For Microsoft, the price is right – For Yahoo!, they’re desperate to sell!
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
If Yahoo! is still as impressive as Yang says it is, the company should just put itself up for sale on its own auction site.
By Cris Cohen - November 6, 2008
More to this story… Microsoft’s CEO Steve Ballmer was quoted speaking at a business lunch in Sydney, Australia:
“We made an offer, we made another offer, and it was clear that Yahoo didn’t want to sell the business to us and we moved on,” Ballmer said. “We are not interested in going back and re-looking at an acquisition. I don’t know why they would be either, frankly. They turned us down at $33 a share.”
Read more here: http://ap.google.com/article/ALeqM5hhhpkunju6f3RdsC1tksp3RUcL4QD94A4U5O0
By Courtney Mills - November 11, 2008
Excellent post.Thanks for sharing this post. keep on posting.
regards
GIS mapping servicesBy SBL Geomatics - November 17, 2008
[...] you cast your mind back to late last year, rumors about a Microhoo (Microsoft and Yahoo!) deal were filling our feeds daily (almost). The last roll of dice (in Nov 08) saw Yahoo! [...]
By A Microsoft and Yahoo! Deal Is Getting Close - Seriously! | ineedhits - July 20, 2009
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