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Monday, June 19, 2006

Yahoo! Claims Top Spot in Online Properties

Posted by @ 6:57 pm

Yahoo! sites attracted over 130 million unique visitors in May, re-affirming its position as the number one online property, according to recent web ranking results released by comScore Media Metrix.

Unique visitors to Yahoo! sites continue to surpass any other sites, with Time Warner Network attracting just over 119 million, only marginally bumping MSN-Microsoft sites from second position which recorded close to 119 million visitors in May. Google sites appear to show little threat at this stage, following behind in fourth position, and attracting a mere 104 million unique visitors to their sites.

Top 10 Online Properties, May 2006

Rank Property Unique Visitors (000)
Yahoo! Sites 130,143
Time Warner Network 119,206
MSN-Microsoft Sites 118,907
Google Sites 104,367
eBay 77,525
Ask Network 54,603
7 51,441
Amazon Sites 48,278
New York Times Digital 40,342
Verizon Communications Corporation 36,238

Source: comScore Media Metrix, May 2006
The most popular activities conducted by consumers at these top properties in May included shopping for Mother’s Day, browsing job sites, visitation to financial news and political related sites, and in particular anything involving the NBA playoffs and World Cup.
Social networking sites are continuing to make their presence felt in the online market, with attracting a phenomenal 50 million visitors to their site in May, and ranking 7th in the top 50 online properties for the month. recorded 12.6 million unique visitors, more or less doubling their online traffic from April, and attracted 13 percent more visitors to their site, thus entering the top 50 online properties for the first time at a ranking of 49.
President and CEO of comScore Media Metrix, Peter Daboll, comments that social networking sites are only going to get bigger and better in the future, with potential for advertisers to jump on board and reap the rewards from this hot property.
“The popularity of social networking is not expected to wane in the near future…This is a phenomenon we’re seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetization and how advertisers will respond to the global marketing potential of these sites,” said Mr. Daboll.

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Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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