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Monday, March 15, 2010

Yahoo! CEO Wants More ‘Crazy Advertising’

Posted by @ 7:27 pm

yahoo-imageWe’ve not heard a lot of news lately from Yahoo! so when its CEO Carol Bartz speaks it sparks some attention.

When Bartz spoke to AdAge recently she took a swipe at the advertising industry as a whole.

“For an industry that’s based on creativity and inspiring people, I don’t know why it’s so afraid. I don’t think it should be afraid to just try some crazy new stuff. But when I talk to people about online marketing, they just seem to freeze. … I thought this was going to be a much racier industry that wore black and got out there and rock and rolled and I see it being a little shier. I mean, I’m the crazy lady.”

So does that mean that Yahoo! is going to start walking on the wild side with their advertising? I doubt it. Yahoo! seem to always be one step behind Google in terms of innovation so I suspect this is simply a throw away statement from Bartz to draw attention.

However, Bartz has labelled 2010 the year for acquisitions with the Yahoo! purse strings being loosened. Bartz says:

“Last year was looking internally — I hired a new team, restructured the company. This year it’s about what technologies: Do we need to fill in the blanks, what analytics, what tools?
…..whether it’s acquiring an audience — a group of female bloggers, or whether it’s acquiring some better analytics tools that help us guide campaigns with our partners, or whether it’s technology. Last year we bought at company called Zoobut, which is better photo technology, so it let us do very modern photos in our mail. It’s that sort of thing — audience, technology and tools.”

So, it seems that this year we will hear more from Yahoo! than just updates on their Microsoft merger. Plenty of money spending and “crazy advertising” – sure sounds exciting!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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