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Monday, September 19, 2005

Yahoo! Can Read Your Mind.

Posted by @ 7:09 pm
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As the evolution of search travels at pace that would leave poor Charles Darwin astonished, the game to outwit, weigh in larger, and cover more people’s needs is driving search engines to remarkable levels. Imagine what our grandparents would think of the modern world of search. Who need’s a library filled with millions of books all covered in dust with torn pages…it’s at our finger tips plus more.

So what could search engines do next to amaze the millions upon millions of users around the world?

READ MINDS…

Well that’s the plan. Yahoo! has unveiled – in beta mind you – the “Instant Search Facility” which is the first model attempting to recognize what you’re looking for based on the initial parts of a search entry. The plan is, as you start typing your search needs, Yahoo! will find documents that match as you go, based on the expected context of your search requirements, displaying them instantly under the search box.

Which all sounds fantastic – except when you consider:

Firstly – I hardly know what I am looking for, especially in the initial stages of research, so if a search engine believes it knows what I am thinking, before I do… I’d like to see that – I am foreseeing a lot of irrelevant results coming out in the early days.

Secondly remember “pre-emptive” text on your cell or mobile. Well nowadays, it’s quite reasonable, but early on, most users resorted to pressing each button several times to get the right word, rather than rely on their mobile to predict their needs.

Now, bearing that in mind, I wish them the best of luck. Intuitive search technology is the future, and hopefully with some serious refinement, it will be a step in the right direction – towards where search should be. And let’s face it – if a search engine can predict what the user needs “accurately” and provide relevant results – imagine the time it would save…go Yahoo! the Psychic Search Engine!!!



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

do you know about webresearchengine

By Adam Crich - September 20, 2005




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