As Yahoo! works towards the long anticipated release of their new “Panama” Advertising Platform upgrade, it appears their current platform is suffering from some technical issues.
For search engine marketers and businesses managing their own pay-per-click campaigns, these extended technical issues are concerning. With advertisers locked out of the account management area, the loss of campaign control is starting to frustrate many as highlighted by the posts on several forums.
See Webmasterworld.com for the latest forum feedback from fellow Yahoo! advertisers.
While the company has recognized the issue by placing a small alert on the account management area, the inability to resolve the problem in a timely manner is reducing the confidence of several Yahoo! Pay-Per-Click advertisers, especially considering the scale of the Panama release which is due shortly.
If anyone has any insight into when the server side issues are going to be resolved, post a comment and share it with the rest of us.