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Wednesday, October 11, 2006

Yahoo! Advertising Platform – Suffering Technical Issues!

Posted by @ 1:57 am
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As Yahoo! works towards the long anticipated release of their new “Panama” Advertising Platform upgrade, it appears their current platform is suffering from some technical issues.

For search engine marketers and businesses managing their own pay-per-click campaigns, these extended technical issues are concerning. With advertisers locked out of the account management area, the loss of campaign control is starting to frustrate many as highlighted by the posts on several forums.

See Webmasterworld.com for the latest forum feedback from fellow Yahoo! advertisers.

While the company has recognized the issue by placing a small alert on the account management area, the inability to resolve the problem in a timely manner is reducing the confidence of several Yahoo! Pay-Per-Click advertisers, especially considering the scale of the Panama release which is due shortly.

If anyone has any insight into when the server side issues are going to be resolved, post a comment and share it with the rest of us.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

You are first (and only) result in Google News on this topic. How is that Yahoo has kept every major news source silent on this issue?

By Anonymous - October 11, 2006




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