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Monday, July 24, 2006

Windows Live Expo – New Dynamic Social Listing Service

Posted by @ 5:31 pm

Microsoft has finally launched Windows Live Expo, its dynamic social listing service. In the same vain as and Google Base, the service aims to provide users an online classified system for buying, selling, posting bulletins and all other classified activities.

The first sign that Windows Live Expo was officially open (post extensive beta testing) was the activation of the domain. While it still redirects to, the domain is a far stronger branding move than the existing Live sub-domain.

So what’s special about Windows Live Expo?
Live Expo is embracing the power of social influence by allowing users to view, rate and discuss listings within the site. With the increasing value placed on peer/community suggestion, it seems only logical that the Live Expo’s listing service would facilitate the same feedback and review mechanisms that other online services are offering.

Microsoft has also incorporated its mapping tools into the new listing service. This allows users to view where a listing is located at the click of a button. They can even get driving instructions with the inclusion of Live Local functionality.

Windows Live Expo also utilizes many of the other Windows Live / MSN tools to enhance the user experience. Members are able to create email groups from their Windows Live Messenger / email contacts, contact each other via IM, and post their listings to their MSN spaces.

The online listing/classified market is serious business with many consumers moving away from traditional classified services (i.e. newspapers) to the free online versions available. While all the majors are trying to get their piece of the lucrative pie, I wonder how long these listing services will remain free.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (3 - comments)

Very quick note: is a porn site is the well-known classifieds site

By Anonymous - July 25, 2006

Thanks Anonymous. I have corrected the article to avoid any reader confusion. The well known classified site is indeed “”.

By Rene LeMerle - July 25, 2006

You might want to check out for a new concept in classifieds.

By Anonymous - July 31, 2006

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