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Monday, November 8, 2010

Will Blekko’s Launch Have Google Running Scared?

Posted by @ 1:40 am

Move over Google, there’s a new search engine on the block which claims to use a hands on approach to tailor search results.

Blekko was launched publicly in beta last Monday to a lot of fanfare. Most people are asking will it be a Google killer. Not likely and it doesn’t want to be.

Blekko founder Mike Marksona and CEO Rick Skrenta say that Blekko has no intention of competing with Google whatsoever, they simply wanted to create a search portal that would give more precise results. They are looking forward to build Blekko into a no nonsense search engine that will not show irrelevant spam links in its result page.

So what makes Blekko different from the existing search engines?

Blekko uses slashtag technology that filters out all irrelevant spam links from search results thereby displaying the most trusted and authentic sites in contrast to Google and Bing who gives results searched by a computer algorithm. The results from thei algorithms change constantly and results on both of these search engines do not always give you links with useful content. Blekko on the other hand will place your search query into one of its predefined categories.

For example if you are searching for ‘common cold remedies’ Blekko will use its slashtag technology and feed your query into the health section and list the most authentic links barring spam sites. Instead of searching the entire web, a slashtag allows you to search the site you want to search.

“When we started this company our goal was to build a search engine that not only let you do your usual searches but also lets you do searches that you just can’t do anywhere else,” Skrenta said.

Blekko becomes people driven as users create slashtags that create lists of recommended sites. It’s like the Wikipedia of search engines where people can edit the content.

A mobile friendly version of Blekko is also available for users on the move.

Skrenta says that even if a handful of users get involved Blekko will soon offer the web audience a more realistic search experience. So why not help him out and give it a try here.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (5 - comments)

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By Will Blekko’s Launch Have Google Running Scared? - November 8, 2010

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By Will Blekko’s Launch Have Google Running Scared? « Miami Beach Web Designer - November 8, 2010

I’m still unclear how the slashtag system works and how it will weed out spam. I did look through the FAQ, but just wasn’t catching on. So some background on that would be helpful.

Seems like Spammers could game the system by purposely including their “spam” sites with the slashtag. Thoughts?

As to not wanting to beat Google that is all well and good, but do they have plans to make an income? I’ve also heard it called the SEOs search engine. The problem with that would be that most SEOs aren’t ad clickers, so how will they derive income?

By ChrisCD - November 8, 2010

Like Andy Beal stated last week over at Marketing Pilgrim, if you need to explain the slashtag system this idea is dead in the water. No matter how cool something is on the inside, if it’s hard to understand on the first pass most people will walk away at worst or at best discount the service’s capabilities.

By Frank Reed - November 8, 2010

I took your suggestion and went to visit Blekko to see what it was all about.

I wouldn’t mind a different type of Search Engine as they are right about
having to wade through myriads of pages to find what you are looking for
quite often. Bing is awful – Google tries it’s best I think but they are
the target for goofs and it must be a challenge for them. However, their
Search Engine is set up the way they want it but many times it is not
satisfactory for me.

Getting back to Blekko – I was quite surprised at all the services they provide
which were listed right up front. I think these services are available on the
other SE, but unless you are an IT person or spent an incredible amount of time
on the SE site reading all their technical stuff that information is not readily

I was also surprised to find my website listed there as well. Google gives it a
ranking of N/A, although at the beginning of the year it was ranked as a 2.0
I don’t sweat what Google does though as the Universe is still turning as it

I would be interested in finding out how much space their tool bar takes up. I
passed on it for that reason. I mean there is only so much room on the header of
the browsers and it seems I am my limit if I want to work with some of the other
programs I am involved in. If someone would share that with me I would be obliged.

The other thing I am not sure of, is I noticed my website listed in other web
page listings, however when I clicked on that page I found a “404. If I clicked
on that link as spam, would that spam include my site? I couldn’t find or
didn’t see any information in that regard. That is really important to me as
I have a health website that has attracted and incredible amount of back links
by erotica websites that I have nothing to do with. I would love to mark all
those websites as spam, as it is, but would hesitate if my website also
becomes marked as spam as well. I would really appreciated getting their
thoughts on this matter.

Thank you for letting me use your site to air my concerns. I will use
Blekko for awhile to see how both of us fare.

By Darlene Isberg - November 8, 2010

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