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Friday, April 3, 2009

Wikia Search a Google Killer No More!

Posted by @ 1:07 am

wikiasearchWell, it was dubbed the “Google Killer” by putting the social into search, but it seems to have failed dismally!

Wikia Search’s Jimmy Wales has announced that the search engine is shutting down. “Wikia Search has not been enjoying the kind of success that we had hoped” said Wales in a blog post.

Designed to be a search engine of the people, Wikia Search was developed to allow users to determine the rankings of sites and pages for all other users.
So where did Wikia Search go wrong? It seems that time and the economy were the cause of the failure. Wales summed it up like this:

In a different economy, we would continue to fund Wikia Search indefinitely. It’s something I care about deeply. I will return to again and again in my career to search, either as an investor, a contributor, a donor, or a cheerleader.
With only 10,000 unique visitors a month over the last 6 months, this simply wasn’t enough compared to other Wikia projects like Wikia Answers which commands around 30 million users.

Plus the success of competitors like Mahalo & Cha Cha would not be helping Wikia Search at all.

Even though some improvements were made to the search engine including a toolbar that allowed users to scrape results from Google, it just wasn’t enough to keep the users coming back.

So is this the final nail in the coffin for Wikia Search? Apparently not! Wales says “I’ll return to this again when the economy is good”. So for all you Wikia Search lovers out there don’t give up hope yet, it may still make a comeback!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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