Experts are predicting that small business will be the lifeline for search engine marketing companies moving forwards. While big firms move their SEM in-house, SMEs (small to medium enterprises) are getting wise to the value of search and outsourcing.
Matt McGee, the SEO Manager at Marchex Inc, recently highlighted why the SEO industry needs small business for sustainability. As we’ve been servicing the small business sector for over 11 years – it’s no surprise to us why it will drive the industry and is building momentum.
Search Marketing is “NOW” Essential
Search engine marketing is no longer a niche element of the marketing mix. Now bricks and mortar businesses are getting the real value out of online marketing, especially given the shifts in services that suite their needs (i.e. local search), and seeking experts to leverage its power.
Beyond better SEM services for sector, small businesses are now starting to realize the real value of the marketing channel – which is accountability. Every marketing dollar is easily measured, which is vital for businesses with smaller budgets.
SEM Outsourcing is Cheaper than In-house
Small business operators have two choices if they wish to go in house;
1) They employ a marketer with online experience (sizable salary) or
2) They go down the path of DIY. As most operators don’t put a value on their time, it ends up costing them more than they realise, including distraction from their core focus – running the business.
Both options eventually leave small business operators with little choice but to outsource unless they have endless amounts of time or money.
Increasing Small Business Online Competition
Small businesses will copy their competitors’ marketing strategies, not wanting to miss an opportunity. With more small businesses taking their marketing online, business owners are turning to search engine marketing experts to get quick results and keep up.
As the search marketing industry continues to grow and steal dollars away from tradition marketing mediums, more small business operators will continue to outsource their online marketing needs to keep up. Their challenge will be finding SEM companies that offer affordable solutions that generate results.