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Monday, August 3, 2009

Why Google’s Keeping a Close Eye on Twitter

Posted by @ 8:17 pm

There aren’t too many people these days who haven’t heard of Twitter. It’s the social networking phenomenon that’s sweeping the world by allowing users to update their profile with real-time information.

There has been speculation recently on how Google can use the information “tweets” from Twitter to their advantage.

In a recent interview, Google’s VP Search Products & User Experience, Marissa Mayer, highlighted how Twitter can be “complementary” to Google.

In the most recent Q&A edition of Digg Dialogg, Mayer’s response to the question of how Twitter has affected search queries includes:

Things show up there first. And so we definitely think that including that in the world’s information, hopefully being able to search that and surface that for our users, with all those real-time updates coming in, is something that could complement our search engine for those types of queries.

Mayer mentions that although real-time information is very popular at the moment, people will always want to know more. So, there will always be a need for rich-back information on the web which can be found on a Google search.

Another interesting question asked was what Google’s biggest threat is. Mayer sees complacency as being their biggest threat:

I think threats are always opportunities as well and I think the opportunity for us is to focus on the users and innovate and of course then the opposite of that is really the biggest threat, is that we will somehow become complacent.

The interview with Marissa is quite interesting. She also explains how she feels about Microsoft Bing and Wolfram Alpha, as well as an insight into her work day at Google. You can check out the interview here:

If you had a chance to ask Google a question, what would you ask them? Feel free to let us know below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

[...] was just last week that we discussed Google’s intentions to look more closely at real-time search through Twitter. But it now appears [...]

By Facebook Gets Jump on Google in Real-Time Search! | ineedhits - August 10, 2009

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