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Tuesday, March 30, 2010

Whispers of Apple Ad Platform to Rival Google

Posted by @ 5:21 pm

Look out Google, apparently Apple is looking to steal some of your mobile advertising dominance.

When Apple recently discouraged its application developers from creating apps which “use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location”, speculation grew that the reason why Apple would reject these apps is because they want to keep location-based advertising to themselves.

According to BusinessWeek, Apple is working on “ways to overhaul mobile advertising in the same way they had revolutionized music players and phones.”

Gizmodo author, Matt Buchanan doesn’t think mobile advertising is beyond Apple either:

So it’s not too much of a stretch to see Apple’s ad platform in the future being the best way to deliver ads in apps, which might offer perks like, say, location-based targeted advertising, or more dynamic ads than you can do now on an iPhone. It’s also not crazy to think Apple’s way is going to be the only way to get some of those features, like location-based ads.

With the imminent release of the iPad and the ever-popular iPhone it seems quite logical that Apple would want to manage its own mobile-based advertising.

Apple seems to have taken its first step already with the purchase of mobile advertising company, Quattro, back in January. So maybe it will only be a matter of time before we see Apple as a major player in the mobile advertising market.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

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By Jaquone Jefferson - April 6, 2010

Mashable have now weighed in the discussion surrounding Apple’s new advertising platform which has been dubbed “iAd” – they ask the question “could Apple actually beat Google in mobile advertising?”

By Courtney Mills - April 6, 2010

[...] This post was mentioned on Twitter by JP McGovern and social capitalism, Real Big Firm. Real Big Firm said: Guess Jobs hates Google more deeply than I thought, rumors of Apple mobile ad platform emerge, could it go mainstream? [...]

By Tweets that mention Whispers of Apple Ad Platform to Rival Google | ineedhits -- - April 8, 2010

[...] Whispers of Apple Ad Platform to Rival Google | ineedhits [...]

By Choosing Platform Shoes | Shiny Purse - April 8, 2010

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