Look out Google, apparently Apple is looking to steal some of your mobile advertising dominance.
When Apple recently discouraged its application developers from creating apps which “use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location”, speculation grew that the reason why Apple would reject these apps is because they want to keep location-based advertising to themselves.
According to BusinessWeek, Apple is working on “ways to overhaul mobile advertising in the same way they had revolutionized music players and phones.”
Gizmodo author, Matt Buchanan doesn’t think mobile advertising is beyond Apple either:
So it’s not too much of a stretch to see Apple’s ad platform in the future being the best way to deliver ads in apps, which might offer perks like, say, location-based targeted advertising, or more dynamic ads than you can do now on an iPhone. It’s also not crazy to think Apple’s way is going to be the only way to get some of those features, like location-based ads.
With the imminent release of the iPad and the ever-popular iPhone it seems quite logical that Apple would want to manage its own mobile-based advertising.
Apple seems to have taken its first step already with the purchase of mobile advertising company, Quattro, back in January. So maybe it will only be a matter of time before we see Apple as a major player in the mobile advertising market.