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Sunday, March 8, 2009

Where Google Stands and the Future of Search!

Posted by @ 6:24 pm

Marissa Mayer, Google’s Vice President of Search Product and User Experience was interviewed recently on all things Google and I thought I would share some of her thoughts.

It’s quiet a long interview, so I have pulled out some of the areas of most interest.

Mayer was asked where she thinks search is at, in terms of its lifeline. She believes that it is still very much in its infancy, with many more avenues to explore.

…when you think about what would be the perfect search engine, what is an answer as opposed to a result? Why are we handing you just links and URLs? You know, what does it mean to try and synthesize a video or an image or a diagram that better explains your answer or maybe even grabs facts from all the different pages and helps you do comparisons. There’s just a lot of different things we can do. And that doesn’t even happen into how do people search, from their phones, from their cars, how do we get more mobile, how do we deal with so many different interface challenges?

Mayer sheds a little bit of light on which path Google is heading down when she explains their plans for vision and voice search.

I think we’re going to have really good voice search, really good speech to text on YouTube videos so you’ll be able to search it, that will happen sooner than you’ll be able to say give Google an image and say find other images like this or find me images of a monkey, those types of things.

I think that the voice breakthrough will probably happen in the next five years, maybe 10, and I think that — and then I think the vision will probably happen in more than a 10-year timeframe, maybe 15.

We recently noted that Google have begun placing advertising next to Google News, however what is interesting to hear from Mayer is why Google have been reluctant to do this for so long.

Mayer explains that they wanted to ensure that the ads were relevant to the news article and also in good taste.

Well, we were very concerned. In fact, we had talked to some news sources that said there are certain types of news stories that they just didn’t feel it was appropriate to run advertising alongside. And so we really wanted to make sure that the ads we showed were relevant.

Mayer also goes on to explain her thoughts on Yahoo and also social networking, including the lack of success they are having with their social network Orkut.

It’s quite an interesting interview, so if you have a spare ½ hour or so, then feel free to read the transcript of the interview provided by TechCrunch.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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