Hopefully you have read my previous article and understand how link building can help your search engine marketing campaign.
There are some pitfalls for the young and naive search engine marketer, which are worthy of mentioning.
Do not do any of these tactics:
- Going too rapidly: do not just go submitting to any and every directory you can find in a wild frenzy of submission. This type of super aggressive link building raises warning bells for search engines because it looks like these links have been obtained too quickly. This could get you Google Sandboxed (which I am not going to talk about because that is a whole other issue)
- Buying Links: If you are buying links for the sake of buying links, stop. Do not pass go, do not waste your money. Are you going to make a positive ROI out of this investment? If not, don’t waste your money. But wait, you say what about the value of the PR link? If you can’t prove the value, then it doesn’t exist. If you wish to waste your money, then send it to me.
- Blog Spam: Do not use a blog spamming tool. If you do not know what this is, then great! I am not going to educate you. However, if you get approached with an offer similar to “buy 1000s of quality links overnight” then this is most probably blog spam. Do not do it. The blogging community thanks you for not spamming them.
- Email Spam: Send emails to spam (email) lists requesting that they link to you. Enough said on this topic.
Link building is a powerful search engine marketing tactic. Abuse it and it will work against you.
I will go through how to get quality links in a future article.