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Sunday, March 26, 2006

What is the Most Popular Form of Search Engine Marketing?

Posted by @ 11:28 pm
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$5.75 billion was spent on Search Engine Marketing (SEM) in North America in 2005, according to the Search Engine Marketing Professional Organization (SEMPO). With an expected growth of $11 billion in 2010 have you ever wondered what the most popular form of SEM amongst advertisers is?

“The State of Search Engine Marketing 2005″ report conducted by SEMPO surveyed 553 industry-wide advertisers and agencies and found that 83 percent ($4,771,061,673) of total SEM spending was directed at paid placement programs.

2005 Advertiser SEM Spending

2005 SEM Spending Share of Total
Paid Placement $4,77,061,673 83.0%
Organic SEO $642,994,066 11.2%
Paid Inclusion $245,775,760 4.3%
SEM Tech $90,357,143 1.6%
Total $5,750,188,644

Source: SEMPO survey of SEM agencies and advertisers, December 2005

Despite this, four out of five respondents considered organic search engine optimization (SEO) as the most popular form of SEM.

The findings show that whilst the majority of advertisers’ SEM budget is spent on paid search programs, organic SEO is still considered a high priority as a strategic tool in SEM.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

Hi,Friend

Thomas Friedman in a New York Times column last year asked: “Is Google God?” and

explored the role of the search engine in enabling Web users all over the world to

access information anytime anywhere about anything Google is easily the most

important search engine to get listed in. Widely recognized as the world’s most

popular search engine.

http://desidirectory.com/desi-indian-blogs/

By sushilsingh - October 8, 2007




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