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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
$5.75 billion was spent on Search Engine Marketing (SEM) in North America in 2005, according to the Search Engine Marketing Professional Organization (SEMPO). With an expected growth of $11 billion in 2010 have you ever wondered what the most popular form of SEM amongst advertisers is?
“The State of Search Engine Marketing 2005″ report conducted by SEMPO surveyed 553 industry-wide advertisers and agencies and found that 83 percent ($4,771,061,673) of total SEM spending was directed at paid placement programs.
| 2005 SEM Spending | Share of Total | |
| Paid Placement | $4,77,061,673 | 83.0% |
| Organic SEO | $642,994,066 | 11.2% |
| Paid Inclusion | $245,775,760 | 4.3% |
| SEM Tech | $90,357,143 | 1.6% |
| Total | $5,750,188,644 |
Despite this, four out of five respondents considered organic search engine optimization (SEO) as the most popular form of SEM.
The findings show that whilst the majority of advertisers’ SEM budget is spent on paid search programs, organic SEO is still considered a high priority as a strategic tool in SEM.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. Guaranteed Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | NEW: Guaranteed Targeted Traffic in 30 Days Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
Hi,Friend
Thomas Friedman in a New York Times column last year asked: “Is Google God?” and
explored the role of the search engine in enabling Web users all over the world to
access information anytime anywhere about anything Google is easily the most
important search engine to get listed in. Widely recognized as the world’s most
popular search engine.
http://desidirectory.com/desi-indian-blogs/
By sushilsingh - October 8, 2007
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