$5.75 billion was spent on Search Engine Marketing (SEM) in North America in 2005, according to the Search Engine Marketing Professional Organization (SEMPO). With an expected growth of $11 billion in 2010 have you ever wondered what the most popular form of SEM amongst advertisers is?
“The State of Search Engine Marketing 2005″ report conducted by SEMPO surveyed 553 industry-wide advertisers and agencies and found that 83 percent ($4,771,061,673) of total SEM spending was directed at paid placement programs.
2005 Advertiser SEM Spending
||2005 SEM Spending
||Share of Total
Source: SEMPO survey of SEM agencies and advertisers, December 2005
Despite this, four out of five respondents considered organic search engine optimization (SEO) as the most popular form of SEM.
The findings show that whilst the majority of advertisers’ SEM budget is spent on paid search programs, organic SEO is still considered a high priority as a strategic tool in SEM.