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Monday, June 20, 2011

Warning: Major Google Ranking Update “Coming Soon”

Posted by @ 12:29 am

Day one of SMX Advanced conference wrapped up with the news that Google will soon be releasing version 2.2 of the Panda algorithm update.

Matt Cutts made the announcement in the question-and-answer session with Danny Sullivan mentioning that ‘Google has updated and approved the changes in the Panda algorithm but it hasn’t been rolled out yet, but that should happen soon’.

Addressing the frequent complaints from webmasters that web content scraping sites out rank the original content sites, Cutts said that the Google Panda algorithm update (version 2.2) will tackle this issue. He also said that Google will keep working on the Panda algorithm until they have a robust algorithm that can penalize the content farming and related sites and display better improved search results.

This means that websites that were penalized by the original Panda update could soon look forward to regaining their original rankings or even getting higher rankings in the SERPs.

The differences with Panda update 2.2 lies in its implementation – Cutts said that the algorithm will be manually scanning for those particular websites that are involved in content farming and/or content re-publishing.

While Panda Update 2.1 was only released in early May, it was a minor update and received no fanfare from Google. The fact that Matt Cutts has mentioned 2.2 at one of the biggest SEO conferences of the year indicates that its probably going to be big (and have quite an impact).

However, to avoid any great impact to your websites ranking, ensure that your site is kept up-to-date with good quality content. This will reduce the likelihood of any penalty or if you have already been penalized in previous updates then the penalty should soon be lifted after the 2.2 launch.

Google hasn’t given a specific date on the launch of the Panda update 2.2, but as soon as we hear anything more we will be sure to let you know.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (17 - comments)

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By Warning: Major Google Ranking Update “Coming Soon” | RM2 Project - June 20, 2011

Great News for content writer who writes quality content for websites. This Panda update 2.2 will impact to websites ranking.

By Romeo - June 20, 2011

Definitely many genuine webmasters are eagerly waiting for this update. But still no one is sure that how soon it’s going to update. Is any specific time line is defined for this?
Recently, I have noticed that many good ranked sites in UK have been thrown back to 4th or 5th pages. Is this is any update specific for UK?

By Kartikeya - June 20, 2011

[...] (press release)Panda 2.2 is Just Around the CornerBusiness 2 CommunityPC Advisor -Search Engine Marketing (blog)all 7 news [...]

By Top 5 Google Panda Update SEO Survival Tips – Search Engine Watch | News About Google | Latest Changes and happening in Google - June 20, 2011

[...] (press release)Panda 2.2 is Just Around the CornerBusiness 2 CommunityPC Advisor -Search Engine Marketing (blog)all 7 news [...]

By Top 5 Google Panda Update SEO Survival Tips – Search Engine Watch | SEO Facts - June 20, 2011

[...] (press release)Panda 2.2 is Just Around the CornerBusiness 2 CommunityPC Advisor -Search Engine Marketing (blog)all 7 news [...]

By Top 5 Google Panda Update SEO Survival Tips – Search Engine Watch | Free SEO Advice - June 20, 2011

I am curious of anyone knows if Google will factor in the ‘quality or level’ of writing in the new Panda update. For example some web analysis tools determine the reading level or a page such as (Child, Teenager, Adult, College, Doctoral and so on). This would make sense since quality writing denotes authority.

By Rick Vidallon - June 20, 2011

My site has been penalized. And I am not going to touch it, or rewrite older content. All I am gonna do now is wait for the Panda 2.2 to roll out with my hands folded — like a boss.

By Sid - June 20, 2011

Rick, as far as I could see from my tests it is NOT the reading level (higher reading level doesn’t mean better) but how relevant it is. You can have a high level article which is still totally irrelevant to the topic. With ‘relevant’ I mean ‘on-topic’.
Google can measure if you know what you are writing about by using several factors:
- use of specific terms typical for that topic
- use of words used in similar context by other articles on the same topic
- mentioning of related words / concepts (not directly on the topic but topic that are related)
- links to other related articles / sources (Google even admitted they are using this as an indicator in their quality guideline)
I have tested all of these and these are some of the indicators Google uses to evaluate your content relevance.


By Stefan - June 20, 2011

No body knows what’s on google plan, publisher should play safe with original content and good quality reading

By Ian Antono - June 20, 2011

[...] of this ranking algorithm and can see instant (though likely minor) effects by doing so. …Warning: Major Google Ranking Update “Coming Soon”Search Engine Marketing (blog)Google Panda 2.2 Update Suspected to Be LiveWebProNewsTop 5 Google [...]

By Why Google Panda Is More A Ranking Factor Than Algorithm Update – Search Engine Land | Affordable Seo Blog - June 21, 2011

In my opinion the key is to write your own content and if you have old content it’s OK but if you have copied old or new content, I would delete it. Google is trying to eliminate searches coming up with the same content/article (and you can see why), therefore they are going to penalize your site if it’s not the original content.

By Timothy - June 22, 2011

I’d absolutely agree with Stefan here – relevancy isn’t anything to do with reading age. A low reading age can be entirely appropriate for certain websites/target audiences. Question is, how relevant, and how high quality is the content throughout.


By Mark Carter SEO - June 25, 2011

Wow! I found this post really interesting… I find it informative… I will definitely hope this would come fast and see where this would take me…

By Nicole - June 27, 2011

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