Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Tuesday, August 21, 2012

Warning: Google Says Next Ranking Update will be Big!

Posted by @ 6:06 pm
4
  •  

Take this as your official warning: the next Google ranking update is going to be big!

The warning comes straight from the horse’s mouth, Google’s Matt Cutts to be exact, who said at the recent SES San Francisco conference that the next few updates will be “jarring and jolting” for webmasters and SEOs. He warned that the Google “engineers have been working hard,” on this update and “you don’t want the next Penguin update”. Are you quaking in your boots yet?

This the first time Google have actively come out with a warning on an impending ranking update, so that goes to show just how severe it potentially might be. Matt also mentioned that updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly. On the other hand, Penguin targets websites that spam Google. Matt says that Penguin isn’t a penalty but rather an “adjustment” that simply doesn’t let sites get rewarded for spam as much as in the past.

Before you all get yourselves worked into a frenzy about the impending update, Matt has clarified his comments from SES San Francisco in a statement at Search Engine Roundtable:

I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.

While these words from Matt are reassuring, it might pay to still brace yourself for the next Penguin update!



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (4 - comments)

[...] more at Search Engine Marketing (blog). Filed Under: [...]

By Warning: Google Says Next Ranking Update will be Big! - August 21, 2012



[...] Warning: Google Says Next Ranking Update will be Big!Search Engine Marketing (blog)This the first time Google have actively come out with a warning on an impending ranking update, so that goes to show just how severe it potentially might be. Matt also mentioned that updates to the Panda algorithm aimed at low-quality pages are now so …Internet marketing news roundup, August 20BraftonWhy a Content Calendar will be Critical in 2013Vertical Measures (blog)Avital Web, SEO Firm in Los Angeles, Advises about the Recent Google …Sacramento BeeInternational Business Times AUall 32 news articles » [...]

By Warning: Google Says Next Ranking Update will be Big! – Search Engine Marketing (blog) | Affordable Seo Blog - August 21, 2012



[...] MagazineGoogle Advices To Be Ready For Penguin Jolta & Softer Monthly Panda …Search NewzSearch Engine Marketing (blog) -Brafton (blog)all 44 news articles » This entry was posted in Technology. [...]

By Changing SEO Strategies Post-Google Penguin – Huffington Post | SPUNKL - August 23, 2012



[...] Warning: Google Says Next Ranking Update Will Be Big — Google is updating its algos again. No surprise here. What is pretty surprising, however, is how drastic the next one is expected to be. Cutts released a few details at SES San Francisco and you can find them over at iNeedHits. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — August 28, 2012 – DIYSEO - August 28, 2012




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (137 of 1797 articles)


This is a warning to any webmasters or online marketers who continue to block Googlebot from crawling their website pages ...