In his latest video, Matt Cutts, the head of Google’s search spam, addresses the standards Google has set in place for manually eliminating spam from Google’s search index.
Cutts did mention several times that Google is not going to ban or penalize a website for being judgmental of Google. As long as a website is doing nothing wrong or nothing that violates their terms, there is nothing wrong with a website owner having their own opinion. The employees of Google are firm believes in the fact that they may not approve of what a person is saying, but they will preserve their right to utter it.
He also takes the time to discuss the fact that Google does make every attempt to be as unswerving as possible when they perform manual actions with anything. The last thing Google ever wants to do is come across as unfair or random in the actions they choose to take. This is demonstrated by mentioning the fact that Google has very crisp guidelines that webmasters must follow.
Their guidelines include things such as the fact that Google has preparation sessions and that Google does shadowing in order to teach new members of their team. It also lists the fact that most manual penalties issued by Google are considered to be unblemished cut cases.
Matt Cutts goes on to mention the fact that Google is not narrowed minded by any sense of the word. This means that they look at the complete picture before passing judgment and making decisions. They are more likely to penalize a multiple offender than someone who is doing something wrong for the first time.
Matt explains their methods in more details in the video below.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.