Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Thursday, March 1, 2012

Video: How Google Handles Paid Directories

Posted by @ 11:35 pm

Before you pay to have your website listed in as many directories as you can find in order to get more traffic, stop for a  moment and  consider how these paid listings could adversely effect your SEO results.

Luckily, Matt Cutts is back again with his latest video answering the question “are paid directories held to the same standards as paid links?”

And the answer…

A paid directory is much like buying a permanent link on a site – it’s expected to be on a certain relevant page for much longer than a guest post for example.

However, Google look’s a little deeper at link directories to ensure they haven’t just sprung up overnight by an owner who bought a recently expired but decent PageRank domain and is attempting to make quick money off of people who are willing to buy links just to appease Google. When Google comes across these types of directories it will usually lower the page rank of the directory, so that it isn’t seen as a trusted source for website’s looking for link love.

If the directory looks to be primarily a link scheme, then Google will hold the paid directory to the same standard as paid links.

That’s not to say that all paid directories are bad. Yahoo! and DMOZ are both good examples of directories that are long established, use quite stringent editorial discretion (to eliminate spammy sites) and will put your link on to a static page with minimal outbound links, which is what Google prefers.

So basically not all paid directories are equal in the eyes of search engine giant, Google.

Before you decide to pay to be in an online directory or choose to create one I suggest you watch the video.

Providing the latest search engine and online marketing news to readers of the ineedhits blog.

View SearchNews's profile

Discussion (2 - comments)

[...] Video: How Google Handles Paid Directories [...]

By Video: How Google Handles Paid Directories | RM2 Project - March 2, 2012

[...] Video: How Google Handles Paid Directories Mar 2nd, 2012No Comments [...]

By Video: How Google Handles Paid Directories « Miami Beach Web Designer - March 2, 2012

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News, Videos (232 of 1836 articles)

Google have just released a full list of 40 different search quality improvements launched during February. According to the post ...