Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, October 31, 2005

Vertical Comeback for Looksmart?

Posted by @ 7:33 pm
1
  •  

Looksmart has not stopped fighting for its life since the company lost MSN as a distribution partner in 2003 and continues to post significant (but at least declining) quarterly losses. However, the company has taken a huge step towards a potential turnaround in its fortunes by launching 161 new vertical search sites.

The 161 new vertical search sites cover 12 different topical categories including health, travel, sports, home and automotive. Content for these sites is compiled without human editors, providing a cost and efficiency advantage compared to models which do not use automation. The new search sites will also allow Looksmart to sell very targeted banner inventory. Looksmart expect the new search vertical to result in increasing revenues, but also has budgeted for higher traffic acquisition costs.









Discussion (1 - comment)

We use the promotional coupon to try LookSmart but have found it quite ineffective when comparing to other PPC engines, especially Google’s AdWords.

By Son Nguyen - December 21, 2006




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (1702 of 1797 articles)


Industry insiders got very excited last week when a glimpse of a new Google offering was sighted. Called Google Base, ...