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Monday, May 29, 2006

U.K. Search Market Soaring to New Heights

Posted by @ 5:36 pm
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The U.K. search engine marketing industry is growing at a phenomenal rate, and is estimated to be worth £1.41 billion ($2.6 billion) by the end of 2006, according to new findings released by E-consultancy.

This expected minimum growth of 65 percent for both paid and organic search comes after an incredible year in 2005, where £855 million ($1.7 billion) was spent on search engine marketing in the U.K, equal to a 100 percent growth rate from 2004 figures.

The Paid Search market, which comprises approximately 90 percent of the total market share, is anticipated to grow to £1.26 billion ($2.4 billion) by the end of this year, up 67 percent from 2005 (£757 million).

It is also predicted that Search Engine Optimization (SEO) will grow by approximately 50 percent from £98 million to£147 million ($276 million).

Along with this surge in search marketing spending, E-consultancy has also noted some interesting trends within the U.K. search market:

  • Growth in the market for SEO services will continue to accelerate during 2006 as marketers increasingly realize the importance and value of organic listings.
  • Marketers are becoming more savvy about Paid Search ROI.
  • Search is increasingly being built into overall marketing plans as it becomes more strategic.
  • There is increased awareness about the need for ethical SEO.

Source: E-consultancy, Search Marketing Buyer’s Guide 2006



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






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