A couple of weeks ago, I covered off on Google’s first round of AdSense tips regarding the importance of large ad blocks. This week, Google have released two more tips regarding the design of your ads and also placement on the page.
Tip 2: Dress for Success
When designing your AdSense units, there are basically two choices. You can either make the AdSense block stand out as much as possible, or try to make it blend in with your sites design.
Google have weighed in on this debate and claimed that for most advertisers, blending the ad block into their websites color scheme will have the best results. They have said that using ad blocks that compliment your sites design have the best performance in terms of revenue and click-through rate.
As per previous tips, Google have created a quirky video to illustrate this.
Here are some simple tips to get the most from your placements:
Use colors that blend or compliment your site’s design
Use light borders, or no borders at all
Try rotating colors or occasionally switching the location of your ads on the page
Save sets of frequently used colors as a palette.
Tip 3: Position for Performance
This one is a rather simple tip, but Google are just reinforcing that your ad units should be placed where users are most likely to look. As a general example, here are some of the most successful placements:
Above the fold of the page (the section of the page users can see without scrolling)
At the end of an article or content
Aligned along side the main content on your page
Again, here is Google’s video take on the topic.
If you have any other AdSense tips you’d like to share, please feel free to leave a comment!
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.