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Sunday, May 10, 2009

Twitter Hires Ex-Googler, Has Plans to Launch Ranking Algorithm

Posted by @ 7:28 pm

twitterTwitter is looking to become a Google competitor in real time search by announcing plans to build a search ranking algorithm. The algorithm will assign a “reputation” score to certain tweets and use this to deliver the most relevant results to searches.

Currently, simply performs a text match and returns all posts that mention the keyword you’ve searched for. The down side of this is that for popular terms, many times you will just see re-tweets and low value content from hundreds or thousands of users. By assigning a ranking system to these results, you’ll be able to see the most meaningful results first.

The changes were announced by Santosh Jayaram, who recently joined Twitter after managing search quality operations at Google. Jayaram said that not only will Twitter launch a ranking algorithm; they will also begin scanning the links included within tweets and start indexing this content.

This could see Twitter become a serious competitor to Google in the field of real time search. By indexing external links it will help to make twitter a more complete index about what’s happening in real time across the web.

There’s no mention of an estimated launch date, but we’ll be sure to keep you posted. For more info, check out the post on


Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (2 - comments)

[...] Reported on ineedhits   [...]

By Twitter Hires Ex-Googler, Has Plans to Launch Ranking Algorithm | Kuwait Informations - May 12, 2009

[...] Twitter looking for key words, #hashtags and links. Now I just need to understand what algorithm will be used to score my Twitter account. Will I be docked for posting updates 3 times in 10 [...]

By Twitter Quality Scores Explored « Tracking & Testing in honor of Internet Marketing Growth - June 27, 2009

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