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Sunday, June 8, 2008

Track Your TV Ads with Google Analytics

Posted by @ 8:49 pm
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I first introduced Google TV ads in March this year, and recently wrote about the program giving away $2000 credit to advertisers. Well, today marks a further enhancement to the program, by allowing advertisers to monitor their campaign performance using Google Analytics.

With Google Analytics, Google TV advertisers will now be able to track conversion rates, revenue and visits alongside metrics from TV ads including:

  • Impressions delivered
  • Number of ad plays
  • Cost
  • CPM Paid

By using these metrics together, advertisers can optimize their TV campaigns and see its impact on their traffic and sales. Here is a screenshot of what the stats look like:

To set up tracking for your TV campaign, you’ll need to link your Google AdWords and Analytics accounts. To do this easily, simply register both programs with the same Google account.

Once the first TV campaign is run, a report will automatically appear under the AdWords drop down section of the Google Analytics account. Here you will be able to pull all the data from your ad advertising campaign.

Personally, I love how this program makes it easy for small businesses to get started with TV advertising. We all know ROI is critically important for most advertising campaigns – so these statistics are certainly a great leap forward by Google.


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Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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