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Monday, August 29, 2011

Top 7 Tips for Better Twitter Marketing

Posted by @ 5:27 pm
9
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Perhaps now more than ever, it’s time for you to use Twitter to build your audience and promote your business.

The Twitter buzz has eased a bit with all the talk of Google + and Facebook, so those who are still using Twitter (and there’s millions of them) are a more captive audience.

For those of you wanting to know how to use Twitter more effectively for your business, here’s my top 7 tips for making it work!

  • 1. Focus on Your Target Market

The first step is to understand who your target audience is. Communicating and engaging with the wrong people is a waste of time and effort.

  • 2. Acquire Twitter followers

Now that you know who you want to be engaging with, you need to get out there and start acquiring followers. A good place to start is the people in your industry that have large spheres of influence. They’ll have large groups of followers that you can follow to start the engagement.

The larger your audience, the more likely you’ll find potential clients from your twitter marketing efforts.

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  • 3. Engage with Your Twitter Followers

Effective Twitter marketing is all about engagement! NOT just broadcasting! The best way to cut through the clutter is to start discussions, ad value to conversations and share information. Just “pushing out” content alone will see you lose your captive audience.

Engagement takes on various forms, at the very least ensure you’re replying to your mentions, answering questions, using hastags, mentioning others in your messages.

To take your engagement to the next level, ask questions, hold competitions/contests, run surveys etc…give people a reason to engage with you.

  • 4. Build Authority

One of the bets parts of Twitter is how quickly you can build your perceived authority in an industry. With some selective following and sharing and commenting on poignant industry information, you can quickly build your personal or business profile in the twittersphere.

  • 5. Don’t SELL!!

Twitter is not aimed to be an obvious advertising platform. So don’t get caught in the trap of becoming impatient and then spamming your followers with a constant barrage of marketing messages. You’ll find your efforts to acquire customers will work better when you don’t sell directly.

  • 6. Be Captivating

You’ve got 75 characters to get your point across…so dig deep and make sure you’re using your most persuasive writing skills to capture your audience’s attention. You need to make sure your content stands out from the clutter.

  • 7. Be consistent

More often than not, small business owners go at hyperspeed for 2 weeks, twitting 100’s of times a day and then give up, because they don’t get immediate results. The key with twitter is to be persistent and measured. It’s rarely an instant ROI marketing channel – so take your time and keep focused on the long term bigger picture.

Twitter is not a set and forget marketing strategy, so don’t think it’ll be a silver bullet to your marketing needs…but with a well planned and strategic approach, it can really help you build your business.

 

 

 



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (9 - comments)

[...] full post on ineedhits « Top SEO Tips for Google’s Expanded [...]

By Top 7 Tips for Better Twitter Marketing | World Top Template Forum - August 29, 2011



[...] View full post on ineedhits [...]

By Top 7 Tips for Better Twitter Marketing | Business Review - August 29, 2011



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By A Weekly Roundup of Small-Business News - NYTimes.com - September 6, 2011



[...] McCabe explains how to maximize our Twitter event hashtags. Rene LeMerle offers seven tips for better Twitter marketing. Evan Carmichael lists 50 top social media blogs. Lewis Howes explains how to convert Web [...]

By This Week in Small Business: A Lot of Paper Clips | BuzzMonk - September 6, 2011



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By BUSINESS VOCABULARY - You’re the Boss Blog: A Weekly Roundup of Small-Business News - BUSINESS VOCABULARY - September 15, 2011



[...] Now that you know who you want to be engaging with, you need to get out there and start acquiring followers. A good place to start is the people in your industry that have large spheres of influence. They’ll have large groups of followers that you can follow to start the engagement. View rest of the Article Here [...]

By Top 7 Tips for Better Twitter Marketing | Extra Income Advice - September 16, 2011



[...] more info? This is my review of Tweet Adder including a Tweet Adder discount code. Twitter is an efficient and excellent marketing tool. It ispleasurable and quick to operate with. Y…. The more followers you have, the more it is most likely your back links are destined to turn out [...]

By Some More Tips For Twitter Marketing : Niche Success Pro - October 8, 2011



[...] you might not realize a good outcome until sometime from now, but you have to take the first step.Power Of Twitter: The Right Way to Retain Your Twitter FollowersOne of the main factors that helps y…ocre But what happens once you gain those followers? It's time to work on retaining them! You have [...]

By Power Of Twitter: The Right Way to Retain Your Twitter Followers | IM 101 - December 5, 2011




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