Perhaps now more than ever, it’s time for you to use Twitter to build your audience and promote your business.
The Twitter buzz has eased a bit with all the talk of Google + and Facebook, so those who are still using Twitter (and there’s millions of them) are a more captive audience.
For those of you wanting to know how to use Twitter more effectively for your business, here’s my top 7 tips for making it work!
- 1. Focus on Your Target Market
The first step is to understand who your target audience is. Communicating and engaging with the wrong people is a waste of time and effort.
- 2. Acquire Twitter followers
Now that you know who you want to be engaging with, you need to get out there and start acquiring followers. A good place to start is the people in your industry that have large spheres of influence. They’ll have large groups of followers that you can follow to start the engagement.
The larger your audience, the more likely you’ll find potential clients from your twitter marketing efforts.
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- 3. Engage with Your Twitter Followers
Effective Twitter marketing is all about engagement! NOT just broadcasting! The best way to cut through the clutter is to start discussions, ad value to conversations and share information. Just “pushing out” content alone will see you lose your captive audience.
Engagement takes on various forms, at the very least ensure you’re replying to your mentions, answering questions, using hastags, mentioning others in your messages.
To take your engagement to the next level, ask questions, hold competitions/contests, run surveys etc…give people a reason to engage with you.
One of the bets parts of Twitter is how quickly you can build your perceived authority in an industry. With some selective following and sharing and commenting on poignant industry information, you can quickly build your personal or business profile in the twittersphere.
Twitter is not aimed to be an obvious advertising platform. So don’t get caught in the trap of becoming impatient and then spamming your followers with a constant barrage of marketing messages. You’ll find your efforts to acquire customers will work better when you don’t sell directly.
You’ve got 75 characters to get your point across…so dig deep and make sure you’re using your most persuasive writing skills to capture your audience’s attention. You need to make sure your content stands out from the clutter.
More often than not, small business owners go at hyperspeed for 2 weeks, twitting 100’s of times a day and then give up, because they don’t get immediate results. The key with twitter is to be persistent and measured. It’s rarely an instant ROI marketing channel – so take your time and keep focused on the long term bigger picture.
Twitter is not a set and forget marketing strategy, so don’t think it’ll be a silver bullet to your marketing needs…but with a well planned and strategic approach, it can really help you build your business.