Regularly updating your business Facebook page is one of those tasks that can be time consuming but is necessary. After all, we don’t want your fans getting board and disappearing.
While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use. So I wanted to share my pick of the top 6 tools that will help you to easily and quickly update your Facebook page.
This is one of the most popular tools among marketers. Hootsuite allows you to schedule and publish updates across multiple social networks including Facebook, Twitter, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare.
HootSuite also allows you to add RSS feeds to your account to update your social networks when new posts are available from your own blog as well as others.
You can use HootSuite for free with up to five social profiles, or go with a Pro plan for $5.99 per month for unlimited social profiles, RSS feeds, and more.
2. Argyle Social
Allows you to schedule and publish updates across top social networks like Facebook, Twitter, and LinkedIn. You can also have your latest blog post automatically delivered to those social networks using your RSS feed.
It’s a very comprehensive service therefore it’s not free. Prices start from $300 per month.
3. Sprout Social
Similar to all the others in regards to scheduling and publishing updates, however Sprout Social also includes influence and engagement monitoring on your social networks so you can see how influential you are.
This added feature comes at a cost – starting at $9 per month.
Unlike other platforms where you have to schedule each update at a specific time, Buffer allows you to set up a specific scheduling pattern. When you add an update to your Buffer, it will be set out at the next available time slot.
You can use Buffer to update one Facebook, Twitter, and LinkedIn account for free with up to 10 updates scheduled at a time. If you want to update more accounts or send more scheduled updates at once then prices start at $10 per month.
This free service allows you to add your blog feed to be updated on your Facebook, Twitter, LinkedIn, Tumblr, StatusNet, and MySpace accounts. Essentially, every time you publish a new post, it will be added to the social accounts you specified.
6. Networked Blogs
Purely for blogging, Networked Blogs will automatically update your Facebook and Twitter accounts with your latest blog post. You will have to verify that you are the author of the blog by temporarily adding a widget to your blog or asking your Facebook friends to confirm that you are the author / owner.
This is the tool I use for posts on the ineedhits Facebook page purely because of its simplicity. It’s certainly nothing fancy but I can easily schedule posts and it hasn’t once missed a post.
There is a free and multiple paid versions, I simply use the free version.
I hope you find these tools helpful in automating your Facebook page updates. If there are other tools you use for this that I haven’t included, feel free to share them below.