Google’s Matt Cutts recently took some time out of his (no doubt) busy day to discuss some of the biggest and most common mistakes a large number of webmasters continue to make with regards to search engine optimization (SEO).
According to Matt, these are the most common mistakes to make and can be easily avoided when you first get started on SEO.
So here goes….
Mistake #1: Not having a crawlable website. If you make your good content really hard to find, then Google can’t crawl, index, and rank your content.
Solution: Watch the video below for Matt’s suggestion.
Mistake #2: Not including the right keywords and phrases within your website’s content.
Solution: According to Matt, it helps if webmasters think about what keywords and phrases searchers are going to use to find your website/business. Those are the words that should appear throughout the content on your site.
Mistake #3: Webmasters are focusing entirely too much on building links. Their focal points should be on creating quality content as well as marketing.
Solution: Rather than thinking of link building as the bee-all and end-all of SEO, you should focus on making something compelling – a reason people will really want to use your website.
Mistake #4: Webmasters are not using proper descriptions and titles. The purpose of your titles and descriptions is to entice viewers to want to click your link and visit your website.
Solution: Watch Matt’s video below for his suggestions on creating correct title and description tags.
Mistake #5: Not reaping the benefits of all the SEO and Webmaster resources readily available on the Internet.
Solution: Matt highly recommends that webmasters consider following Google’s videos and blogs. It is also suggested that they engage in conversation on the Google forums, and try using resources from other search engines like Blekko’s link tool and Bing Webmaster Tools.
You can watch the full video of the SEO mistakes below:
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.