This is a guest post by Simon Phillips from TouchLogic.
With smart phones accounting for nearly 50% of Internet traffic these days, why are customers leaving your website and heading to a competitor’s? The most likely answer is they have developed a mobile website that caters to the unique needs of a smart phone user.
Why should you develop a mobile website?
Smartphones have opened up a whole new audience to businesses. Nearly 73 million people are mobile shoppers, while more than 10 million people buy goods or services through their smart phone. However, those shoppers can be finicky. A recent Compuware survey found 57% of mobile users would not recommend a business with a bad mobile site, while 40% would turn to a competitor’s mobile site if they had a bad experience.
There are some very clear benefits to having a good mobile site. Here are 5 reasons why you could be losing customers to your competitors if your website isn’t mobile-friendly:
- Speed helps – Most mobile users do not want to be staring at their screen for several minutes while hunting for information. A good mobile site has a faster download speed with the most important information delivered in a clear and concise manner that is easy to read.
- Always connected – Mobile users can access your website from anywhere at any time. This provides an incredible opportunity for sales at any given moment to an increasingly growing potential audience.
- The Google effect – Search engine giant Google has been recommending to its advertisers in recent years the need for them to have a mobile website. The company knows that if users have a poor experience on a website that it reflects poorly on it as well. Having a well-optimized mobile website also provides another opportunity to rank high in Google’s search results.
- Customer loyalty – In another recent survey, 66% of smart phone users said they would be more likely to buy a product from a good mobile site. In addition, 74% said they would be more likely to return to that site in the future.
- Ability to combine worlds – A good mobile website should provide the user with the opportunity to go to the desktop website if they so desire. This gives the business the possibility to draw customers to a couple of different platforms, increasing the chances for a sale.
With 72% of smart phones users reporting that a good mobile site is important to them, it is imperative that website owners begin designing sites to meet that need. Since 96% of smart phone users in a survey said they had visited a mobile website they did not like, now is the time to create a site that can take advantage of this growing market segment to keep your customers happy and prevent losing them to a competitor.
Simon Phillips runs TouchLogic.co.uk, a company that specialises in mobile marketing and helps business owners convert their existing website to a mobile-friendly one.