News magazine TIME’s choice of the Person of the Year is one of the hotly anticipated events each December. This year, they’ve chosen maybe the most interesting person of all (to us at least): you. That means every single one of us!
You might have had a successful year in 2006, but what, you may think, did you do to deserve this honor? Well, it’s because of how you embraced the new online tools and communities that form part of the Web2.0 movement. TIME puts into words what everyone who is active online, has felt throughout the year: “In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter” – and every single Internet user contributed to this.
As TIME sees it, “… for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you.”
While no one could predict with confidence what exactly the current Web2.0 movement will lead to, it has certainly changed the way people interact with each other online, and it has already had huge ramifications for how customers and other stakeholders interact with companies. for one thing, it has certainly forced companies to pay more attention to what their customers have to say and has proven the force that word of mouth can exert online.
So we all are in great company now – past TIME Persons of the Year have included Bono and Bill Gates, Jeff Bezos, Mikhail Gorbachev, John F. Kennedy and Winston Churchill. Welcome to the club, everyone!