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Monday, January 23, 2006

The World’s Biggest Brands – Google At the Top!

Posted by @ 6:34 pm

As we reported recently, 2006 is the year when the big corporates are looking to search and online marketing for branding rather than just new sales. So it’s only fitting that’s report outlining the biggest global brands for 2005 has been released…

With previous years’ results being less than predictable at times (in 2004, Arabic TV station Al Jazeera weighed in at fifth spot), this year has seen the technology and online brands stamp their name at the top of a far more conventional leader board.

The tussle for supreme honors has been a two horse race in recent times between Google and Apple, with both constantly trying to assert themselves as the world’s dominant brand. In 2005, Google has taken the title, with Apple a very close second.

Entering the fray to take third spot was Skype, the most recognizable VoIP (Voice over Internet Protocol) provider who offers free or very cheap communication between people over the internet. Bought by eBay in Sept 2005, it will definitely be a pleasing result for the eBay executives, especially considering so many other VoIP providers are emerging and trying to gain a slice of Skype’s market share.

Fourth and fifth spots go to the old favorites Starbucks and IKEA respectively. In the regional categories, the results introduce some lesser known global brands, but they could be a good indicator of future title takers. See below for the top 10 global brands and a breakdown of the top brands in the major regional areas:

Global Top 10:
1. Google
2. Apple
3. Skype
4. Starbucks
6. Nokia
7. Yahoo!
8. Firefox
9. eBay
10. Sony

Asia/Pacific Top 10:
1. Sony
2. Toyota
3. Samsung
4. LG
6. Singapore Airlines
7. Honda
8. Lonely Planet
9. Tiger Beer
10. Hello Kitty

Europe / Africa Top 10:
1. Nokia
3. Skype
4. Zara
5. BMW
6. BBC
7. Adidas
8. Al Jazeera
9. H&M
10. Aramex

US / Canada Top 10:
1. Apple
2. Google
3. Starbucks
4. Target
5. Lance Armstrong
6. craigslist
7. Whole Foods
8. Coca-Cola
9. Oprah Winfrey

For a complete breakdown of the 2005 Global Brands survey, visit

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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