Most search engine marketers would sell their left leg to obtain a link from a PR (page rank) 8 or plus site, or to obtain a large number of inbound links.
What about if you were given the choice between:
- Obtaining 10 inbound links from a variety of different sites that have a low PR; or
- A single link from a high PR on-topic website.
Which option would you choose? The answer is of course, both! Especially seeing that as search enginer marketers we want it all!
Both are important. Incoming links are used by search engines to help determine the importance of your website. This is an overly simplistic overview of the Google Page Rank system. In general, the more links you have coming in the more important your site is.
If you are marketing a new website then any incoming link is a good link (within reason of course). Incoming links are a factor in assisting with getting your website indexed initially and complement submission. They also assist in improving your ranking (all other factors being equal).
If you have an existing website with a number of incoming links, then chasing an on-topic link is going to serve your search engine marketing needs better. On topic means a site which is on a similar topic to yours and such, shares a similar set of keywords.
Update 8th August 2005
Thanks to everyone for all the comments – both positive and the not-so-positive comments. I do not see any feedback as bad feedback, if we at ineedhits, use it to improve.
We are currently experimenting with the quanity of information that is provided with each article. A few people felt that I tended to make my articles a bit too long. As such, this linking article was broken into several sections.
I have now released the second part of this article called When a Link turns into a Noose! Further releases are coming soon.
Please keep the comments coming as to how we can improve our delivery of information to you.
Thanks – Warren Duff