Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, January 18, 2010

The Secret to Google Top 10 Real Time Rankings

Posted by @ 1:25 am
5
  •  

The end of 2009 saw the search engine world abuzz with talk of real time search. Microblogging platforms such as twitter the main driver behind the movement.

So as 2010 settles in, most of the major search players have started their real time search integration in one form or another, but it’s the Twitter integration that’s the prime focus at the moment.

Twitter’s meteoric rise in popularity has seen it emerge as a key source of news, content and links – all prime information for the likes of Google, Bing etc.

twitter-results

With Twitter content (aka Tweets) now featuring in all the major search engines, it was only a matter of time before search engine marketers started exploring ways to optimize for top rankings and maximum exposure.

amit_x220Google have kindly weighed into the discussion by providing some guidelines on how they actually rank tweets in their search results. David Talbot from MIT’s Technology Review interviewed Google “Fellow” Amit Singhal, who has the led the development of Google’s real-time search.

According to Amit, Google also ranks tweets based on followers to an extent, but it’s not just a numbers game. The authority and influence of your followers is a key factor in their impact on your tweets rankings.

“One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation…As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

On the reverse, whilst having many authoritative followers might help your tweets rank higher in the search results, if you’re a user of the common hashtag tweet tagging practice, you could negatively impact your rankings. Hashtags are viewed as a common trend amongst lower quality tweets.

These factors are obviously only part of the complete ranking picture. It’s not like Google’s in the business of giving away all its ranking secrets.

The key learning is to build influence. Social media has always been about the conversations and networks. So for you to succeed in real time ranking, you need to start building your level of authority – and just like normal search; it takes an investment of time and good content creation to do it effectively.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (5 - comments)

[...] This post was mentioned on Twitter by Social M Strategist, ineedhits. ineedhits said: [SEM News] The Secret to Google Top 10 Real Time Rankings: The end of 2009 saw the search engine world abuzz with … http://bit.ly/50tTHo [...]

By Tweets that mention The Secret to Google Top 10 Real Time Rankings | ineedhits -- Topsy.com - January 18, 2010



Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] The Secret to Google Top 10 Real Time Rankings: The end of 2009 saw the search engine world abuzz with … http://bit.ly/50tTHo

By uberVU - social comments - January 19, 2010



this post is usefull for all seo.who really want to incrase their knwoleg. http://www.railsteam.com

By rails team - January 22, 2010



This post is truly useful and i know twitter is such an amazing social media. This is the way by which seo can promote your websites by share with large number of the friends…. and can increase traffic.
http://www.designdream.in/

By Tufail - February 6, 2010



[...] The Secret to Google Top 10 Real Time Rankings | ineedhits The end of 2009 saw the search engine world abuzz with talk of real time search. Microblogging platforms such as twitter the main driver behind the movement. (tags: company seo) [...]

By links for 2010-02-07 | Svakodnevnica blog - February 7, 2010




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (612 of 1797 articles)


2009 was a disappointing and potentially business changing year for Yahoo! in terms of Search. If not for the deal ...