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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.
ComScore have released the latest video statistics for December 2008, which shows that Americans watched a record 14.3 billion videos during the month. Nearly 150 million U.S. internet users watched an average of 96 videos each in December.
As you might have guessed, Google lead the growth with YouTube.com which accounted for over 41% of overall video views. Fox Interactive (who owns myspace.com) came in second with only 3.1% of overall view views.
The stats for December 2008 are below:
YouTube has grown from 39.7% of overall views in October 2008, to 41.2% of views in December, but how have the other sites been performing? I’ve put together a graph to show the performance of each of the smaller sites from Oct – Dec 08:
As you can see, almost every site has dropped some percent of market share to YouTube, with the exception of Disney Online and AOL. Hardest hit was Fox Interactive who dropped from 3.8% in October to 3.1% in December.
ComScore have also released other notable statistics from the December 2008 study:
With the spread of broadband and the adoption of online video by small business, I have a strong feeling that YouTube will continue to lead a growth in online video during Jan 09.
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | 1000+ Guaranteed Visitors Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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