Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, June 18, 2007

The Importance of Reviews for Local Search!

Posted by @ 9:00 pm

Local search engines such as Google Local and Yahoo! Local rely on many sources of to gather information on a business and enhance their local search Listing. One of the main sources used for enhancing business listings are review sites – where users post appraisals and evaluations of businesses and products they’ve used.

More than just enhancing the information in a local listing, reviews can also help persuade searchers to select a business, as other people’s opinions help users differentiate between the many listings that result from a local business search.

Below is an example of some reviews that were picked up by Google Local for a Hotel in Orlando.

In this case the reviews were positive and came from four sources including Mobile Travel Guide, Citysearch, Gayot and Tripadvisor.

Businesses should urge their customers to leave reviews on these sites as if they get picked up they can help build your business listing and in turn help with your ranking in the local search engines.

George Gavalas George started his career at ineedhits in 2003 as an SEO specialist and was promoted to SEO Services Team Leader in 2005. He is now responsible for driving ineedhits' product development initiatives and is also in charge of managing ineedhits' Easy Search Advertising pay-per-click service.

View George Gavalas's profile

Discussion (1 - comment)

Comment section are fine, but it really leaves a door open for abuse. How about negative comments from a disgruntled employee, or a bendictive irrate customer or even a jilted ex-lover? It takes time and money to have a malicious review removed from a website (like Angies List, Super pages and others). These websites want traffic and could care less if the comments are unfounded.

By RickV - June 19, 2007

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (1288 of 1797 articles)

After several months of privacy backlash, search engine and advertising giant Google has launched a new Public Policy blog in ...