If you are currently using, or about to outsource to an SEO (Search Engine Optimization) company, here are a few ideas you should consider. What is the “give and take” of working with a search engine marketing company, in order to get the best results for your business?
Your SEO Company should be privy to all your current marketing campaigns, target markets and key objectives, in order to align your SEO efforts with your business goals. Let them know where you’re wanting to go, and then let them do the rest. Don’t forget, to let them know any changes that you are making to your marketing direction along the way! In the same vein, don’t update or plan to update your site, without letting you SEO Company know. It’s a give and take of keeping each other up-to-date!
You may have any number of goals for your search marketing campaign; traffic, rankings, conversion or simply branding. However, don’t expect that your SEO Company will be able to deliver all of these things without some input on your behalf! Increased traffic doesn’t mean automatic sales – that’s where you come in! As a business, you may need to invest in website changes or landing pages to capitalize on your increased traffic or rankings.
Search Marketing companies are specialists in what they do, and within these parameters you can expect them to perform, but they do not run your business and the onus is on you to have a site that will convert traffic or clicks to cash!
Think You Know Best
It is common for people to assume that they know best when it comes to their marketing interests. After all it may be very hard to hand over what is such a vital part of the business to an outsider! Search marketing is highly specialized, and this is a case of someone else knowing best. As long as you have properly communicated your brand and marketing goals to your SEO Company, you have to let go of the reins and refrain from trying to make amendments to their work. You should expect information on what your SEO campaign involves, and how it’s running, but it may actually be a hinder for you to try to help!
Don’t expect results yesterday! While some results can be instant, generally SEO is a long term strategy. You need to have realistic expectations of the timeframes involved in reaching your goals. Don’t fall into the trap of regarding your SEO experience as a disaster based on the delay in results. These things take time, and if you have concerns, voice them to your search marketing company, but don’t be too hasty in pulling the plug, you may be just around the corner from success.
Your SEO Company is fundamentally there to save you time and resources, and you should expect nothing less of them! SEO agencies are specialists in achieving search engine inclusion and optimizing your web pages for the keyword phrases that are so vital to your search marketing success. They should know what your branding strategy is; what your targets and core business objectives are. With this knowledge, they will be able to align your SEO with other marketing campaigns you are conducting.
However, once you have shared this information, let them do their job! They are there so you no longer have to spend time worrying about your search marketing campaign!