Google has confirmed that it will no longer continue its Google Labs efforts (a place where Google employees put out their crazy and wild ideas for preview and feedback from users). Google will instead concentrate more on experimenting with the new features for each product with an aim to achieve higher levels of innovation.
Emphasizing that Google has made good progress in simplifying and streamlining their products, CEO Larry Page believes the company needs to focus and prioritize its products to reach greater heights of success and for that to happen, the company needs to put in more efforts and resources behind fewer products.
For many projects in Google Labs, they will be put to an immediate end while the survivors will be integrated into other Google product areas.
Here is the announce directly from Bill Coughran, SVP for Research and Systems Infrastructure on the Google blog:
Last week we explained that we’re prioritizing our product efforts. As part of that process, we’ve decided to wind down Google Labs. While we’ve learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we’re to make the most of the extraordinary opportunities ahead.
We’ll continue to push speed and innovation—the driving forces behind Google Labs—across all our products, as the early launch of the Google+ field trial last month showed.
Coughran confirmed that the Google Labs products will continue to be offered as apps through the Android Market even if Google Labs has been shut down. However, no specific date for the shutdown of Google Labs has been provided.
This isnt the first project to be killed off under the management of Larry Page, just last month Google Health, a personal health records service, and Google PowerMeter, a service for monitoring Web-based home energy use, were both given the chop.
I wonder what will be next to go?