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Sunday, June 30, 2013

The Demise of the Website Home Page

Posted by @ 4:15 pm
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It may be a slow death, but it’s coming…

Search engine advertising to landing pages, social media posts and mobile devices have bought about side door entry to websites and has all but put the nail in the coffin for home pages as the sole access point to a website.

Take the New York Times for example. According to a Nieman Labs report, while the site received more than half of its visitors through its homepage in 2011, in 2013 more than half of these visitors are entering the site through internal pages directly from search engines and post on Facebook/Twitter.

What does this trend tell us? It’s more important than ever for website owners to treat every page on their website as if it’s the homepage.

This is easy to achieve, simply maintain consistency. Your homepage and all internal pages should combine professionalism with a layout that’s intuitive and easy on the eyes.

 

That’s easier said than done, right?

Not necessarily! These days your home page should serve as a branding mechanism for businesses. Many visitors now just access it to visually get a sense of what your company is all about. This level of branding should also be shown throughout all pages on your website. According to the web design team here at ineedhits, one of the easiest ways to achieve this is by ensuring the navigation bar is carried through to all pages on your site, not just shown on your home page.

So, while the death of the home page as we know it might be inevitable, if designed correctly it shouldn’t have any impact on the rest of a website.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






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