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Sunday, January 18, 2009

Study Reveals What Would Make Us Switch Search Engines!

Posted by @ 8:41 pm

As we all know, Google is by far the most popular search engine, clearly beating its main rivals Yahoo! & MSN. But what if Yahoo! or MSN provided better search results, would you switch?

This is the question that was asked by J.P. Morgan recently in a poll to determine what it would take for searchers to switch to an alternate search engine.

45% of respondents said that if an alternate search engine achieved better search results than their favorite search engine, then they would switch to the dark side. However, a resounding 38% said “Nothing Would Make me Change” – talk about brand loyalty!

Here is a breakdown of the results from the poll:

Techcrunch jumped on board this idea also and asked its readers” WWhat Would Make You Want to Try a New Search Engine?”

Although the Techcrunch poll got 2321 responses (so far), there was not a lot of difference in the answers from the J.P. Morgan poll- 58% of respondents said that they would switch to another search engine if “Results better match my search term”.

So it would seem that Google has nothing to worry about here, as I believe they have better search results than their main competitors (and I guess many millions of people would agree otherwise Google wouldn’t be the number one search engine).

What would make you switch to another search engine? Feel free to let us know in the comments section below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (5 - comments)

Regardless of what survey’s say, I believe that people are creatures of habit and that it will be very difficult for people to break the habit of typing in when they need to perform a search.

By Russell Rockefeller - January 19, 2009

I agree with Russell above. I am so used to going through Google that I am not likely to switch any time soon. However, there are times when I seem to get better results with MSN and Yahoo. So, who knows?

By Rika Susan's Flooring Installation News - January 19, 2009

Generalisation is always misleading when you’re dealing with global phenomena. The quality of search results depends a lot on what you’re searching for so some people see excellent results from Google and some don’t. Personally I see their big problem as being far too many cases where a site which has good page rank and is relevant for say 2 terms out of three that you searched for comes ahead of a site that is more relevant for all three and has lower page rank.

By Bill Marshall - January 20, 2009

I use google daily for reasearch… but in the last few years I find the information I get back stilted and narrow. I am not sure what they are doing differently but I need more and this is not working for me any more. I am already looking for alternatives that give me a better world view.

By Anonymous - January 20, 2009

I use at least two when doing research. However, my default is Google. It would take a lot of effort to prove that another SE was returning better results. And of course that would be subjective.

Since (for the most part) Google sends sites the most traffic, at least those site owners will be inclined to use Google for their searches.

By Chris' CD Rates Blog - January 22, 2009

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