As we all know, Google is by far the most popular search engine, clearly beating its main rivals Yahoo! & MSN. But what if Yahoo! or MSN provided better search results, would you switch?
This is the question that was asked by J.P. Morgan recently in a poll to determine what it would take for searchers to switch to an alternate search engine.
45% of respondents said that if an alternate search engine achieved better search results than their favorite search engine, then they would switch to the dark side. However, a resounding 38% said “Nothing Would Make me Change” – talk about brand loyalty!
Here is a breakdown of the results from the poll:
Techcrunch jumped on board this idea also and asked its readers” WWhat Would Make You Want to Try a New Search Engine?”
Although the Techcrunch poll got 2321 responses (so far), there was not a lot of difference in the answers from the J.P. Morgan poll- 58% of respondents said that they would switch to another search engine if “Results better match my search term”.
So it would seem that Google has nothing to worry about here, as I believe they have better search results than their main competitors (and I guess many millions of people would agree otherwise Google wouldn’t be the number one search engine).
What would make you switch to another search engine? Feel free to let us know in the comments section below.