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Monday, May 31, 2010

Study: How much is a Top Google Ranking Worth?

Posted by @ 6:57 pm

If you ever needed convincing of the value of a top Google listing for your business, then recent study will have you believing.

Online ad network, Chitika recently held a study to determine how much the top Google listing is worth. The answer? Double that of the number 2 listing!

The study took a sample of the traffic coming into the Chitika advertising network from Google and broke it down by Google results placement. The top spot gave 34.35% of traffic, while the number 2 spot on drove 16.96%.

The graph below outlines the percentage of traffic generated for the top 20 Google listings.


Chitika research director Daniel Ruby shared his thoughts on the findings:

Obviously, everyone knows that the #1 spot on Google is where you want to be. It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.

That shows the value is ensuring your website gets a top Google ranking. But what was most interesting is that the biggest jump in traffic percentage, which shows the value of being on page one. Pages ranked in the #10 spot — at the bottom of page one — got 143% more traffic than pages in the #11 spot, at the top of page two.

So if it’s time to get your business listed in Google’s top spot, then we can help with a range of guaranteed SEO programs.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

[...] This post was mentioned on Twitter by ineedhits, Perth Web News. Perth Web News said: RT Study: How much is a Top Google Ranking Worth? [...]

By Tweets that mention Study: How much is a Top Google Ranking Worth? | ineedhits -- - June 1, 2010

Thanks for your sharing.
Your post helps people understand the importance of top spot on Google worth.

By babor_7uiu - June 7, 2010

[...] How Much is a Top Google Ranking Worth? [...]

By ineedhits Newsletter Archive » SEO News | Google “MayDay” Ranking Update! - November 9, 2011

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