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Monday, June 17, 2013

Study: Google Commands 50% Of Mobile Ad Revenue

Posted by @ 3:48 pm

The ad revenue generated from mobile users may not be where Google shines, but it is an area that is continuing to grow. Whatever the exact earning numbers might be at this time, records do indicate that Google has taken over 50% of them.

Figures show that Google mobile advertising revenue has tripled from what it was in 2011 to an estimated 4.61 billion dollars. This means that by the end of 2012 Google held 52.36% of the entire global mobile revenue market. It is believed that this will increase to 55.97 % by the year 2013.

Despite a huge gap in numbers, Facebook technically falls into second place in 2012 holding 5.35 % of the mobile advertising market. It is believed that this number will increase to 12.9% by next year. Twitter, on the other hand, has fallen below its usually high numbers. In 2013, it has increased its share by 1.95%. However, this still only puts it up 1.57% from where it was last year.

Surprising enough, it is not Twitter that comes in third place when it comes to the mobile revenue market. Pandora (music streaming website) has actually beaten Twitter and taken that third place slot.

According to eMarketer, Google has YouTube largely to thank for their overall success in the mobile advertising market. It is also believed that thanks to YouTube, Google’s share in the mobile marketing revenue market is going to continue to rise.

Do you see Google’s dominance continuing to grow or will someone else come along and grab some of the coveted mobile money?

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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